In the Home Showroom Campaign, IKEA joined forces with ordinary people selling their homes. We used their private real-estate ads to launch IKEA’s new sofa TIDAFORS.

Shortlist Big Idea Chair 2011 - Case: @ClaroRonaldo

Do tipo de coisa que vale a pena ver novamente, ação da Harley Davidson no ChatRoulette. Aproveitou o “boom” do site no momento mais oportuno.

Simples, objetiva, genial.